Privacy policy

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interestIn the following we will inform you about the handling of your personal data when using our websitePersonal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Fabienne Luechinger, Balishofstrasse 47, 9430 StMargrethen, lichthueter@gmx.chThe person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 This website uses for security reasons and to protect the transmission of personal data and other confidential content (e.g.Orders or inquiries to the person responsible) an SSL orTLS encryptionYou can recognize an encrypted connection by the character string"https://"and the lock symbol in your browser line.

2) Data collection when you visit our website

When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called"Server log files")When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable:in anonymous form)

The processing takes place in accordance with Art6 para1 litf GDPR based on our legitimate interest in improving the stability and functionality of our websiteThe data will not be passed on or used in any other wayHowever, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) hosting

Hosting by Shopify We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), for the purpose of hosting and displaying the online shop on the basis of processing on our behalfAll data collected on our website is processed on Shopify's serversAs part of the aforementioned Shopify services, data can also be processed in the context of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Incor Shopify (USA) Incbe transmittedIn the event that data is transmitted to Shopify IncIn Canada, an adequacy decision by the European Commission guarantees the appropriate level of data protectionFurther information on data protection from Shopify can be found on the following website: Further processing on servers other than the aforementioned ones from Shopify only takes place within the framework specified below.

4) cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pagesThese are small text files that are stored on your deviceSome of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-calledSession cookies)Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-calledpersistent cookies)If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basisPersistent cookies are automatically deleted after a specified period, which can differ depending on the cookieThe duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, the cookies are used to simplify the ordering process by saving settings (e.g.Remembering the contents of a virtual shopping cart for a later visit to the website)If personal data is also processed by individual cookies we use, processing is carried out in accordance with Art6 para1 litb GDPR either for the execution of the contract, according to Art6 para1 lita GDPR in the case of consent given or in accordance with Art6 para1 litf GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in generalEach browser differs in the way it manages cookie settingsThis is described in the help menu of every browser, which explains how you can change your cookie settingsYou can find these for the respective browser under the following links:

Internet Explorer: Firefox: allow-and-reject Chrome: Safari: mac Opera:

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) contact

When you contact us (e.g.via contact form or email) personal data is collectedWhich data is collected in the case of a contact form can be seen from the respective contact formThese data are used exclusively for the purpose of answering your requeststored and used for contacting us and the associated technical administrationThe legal basis for processing this data is our legitimate interest in answering your request in accordance with Art6 para1 litf GDPRIf your contact is aimed at concluding a contract, the additional legal basis for processing is Art6 para1 litb GDPRYour data will be deleted after your request has been processedThis is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

6) Data processing when opening a customer account and for contract processing

According to Art6 para1 litb GDPR, personal data will continue to be collected and processed if you provide them to us to execute a contract or when opening a customer accountWhich data is collected can be seen from the respective input formsA deletion of your customer account is possible at any time and can be done by sending a message to the aboveAddress of the person responsibleWe save and use the data you provide to process the contractAfter the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these deadlines, unless you have expressly consented to further use of your data or we reserve the right to further use of your data as permitted by law has been.

7) Use of customer data for direct mail

7.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offersThe only mandatory information for sending the newsletter is your email addressThe provision of further data is voluntary and is used in order to be able to address you personallyWe use the so-calledDouble opt-in procedureThis means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to receiving the newsletterWe will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art6 para1 lita GDPRWhen you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in timeThe data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletterYou can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned aboveAfter you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7.2 Sending newsletters via Clever Reach

The newsletter is sent via the dispatch service provider 'Clever Reach'. Data protection - CleverReach . The shipping service provider is based on our legitimate interests in accordance withArt6 para1 litf GDPR and an order processing contract accArt28 para3 pp1 GDPR.

The shipping service provider can send the recipient's data in pseudonymous form, iewithout assignment to a user, to optimize or improve your own services, e.g.for the technical optimization of the dispatch and the presentation of the newsletter or for statistical purposesHowever, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

8) Data processing for order processing

8.1 - Transmission of image files for order processing using the upload function On our website, we offer customers the option of ordering the personalization of products by transmitting image files using an upload functionThe submitted image is used as a template for personalizing the selected productUsing the upload form on the website, the customer can send us one or more image files from the memory of the device used directly via automated, encrypted data transmissionWe then collect, save and use the transmitted files exclusively to produce the personalized product in accordance with the respective service description on our websiteIf the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphsAny further transfer does not take placeIf the transmitted files orthe digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art6 para1 litb GDPRAfter the order has been processed, the transmitted image files are automatically and completely deleted.

8.2 To process your order, we work together with the following service provider (s) who support us in whole or in part in the execution of concluded contractsCertain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goodsWe will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processingIf payment service providers are used, we will explicitly inform you about this belowThe legal basis for the transfer of data is Art6 para1 litb GDPR.

8.3 In order to fulfill our contractual obligations towards our customers, we work together with external shipping partnersWe give your name and your delivery address and, if necessary for the delivery, your telephone number, exclusively for the purpose of the delivery of goods Art6 para1 litb GDPR to a shipping partner selected by us.
8.3.1 Swiss Post Label Printer"the app"offers merchants who use Shopify to run their shops the automatic creation of labels with Swiss Post"the service"This app saves address information (such as name and address) of customers in order to share it with the API service of the Swiss Post (to create the shipping labels and register the shipment)Information on the Swiss Post Label Printer data protection guideline can be found here:E-Mail at

8.4 Use of payment service providers (payment services)

This website uses external payment service providers, through whose platforms the user and we can carry out payment transactionsFor example about

  • PostFinance (
  • Visa (
  • Mastercard (
  • American Express (
  • PayPal (
  • Bexio AG (
  • Payrexx AG (
  • Apple Pay (
  • Stripe (
  • Klarna (
  • Skrill (
  • Giropay ( etc.

As part of the fulfillment of contracts, we use the payment service providers on the basis of the Swiss Data Protection Regulation and, if necessary, Art6 para1 litbEU GDPRIn addition, we use external payment service providers on the basis of our legitimate interests in accordance withSwiss Data Protection Ordinance and, if necessary, in accordance withArt6 para1 litfEU GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers include inventory data, such asthe name and address, bank details, such asAccount numbers or credit card numbers, passwords, TANs and checksums as well as the contract, sums and recipient-related informationThe information is required to carry out the transactionsHowever, the data entered will only be processed and stored by the payment service providersAs the operator, we do not receive any information about your (bank) account or credit card, only information to confirm (accept) or reject the paymentThe data may be transmitted to credit agencies by the payment service providerThe purpose of this transmission is to check your identity and creditworthinessFor this we refer to the terms and conditions and data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection notices of the respective payment service providers applyTransaction applications are availableWe also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subjects.

8.5 Geolocation The geolocation app provides your customers with language and currency recommendations based on their geographic location and the language of their browser or deviceWith this feature, customers can see your shop in their preferred language and check out in their preferred currencyThe geolocation app also adds a selection option to your online store footer that allows customers to set their language and currency.

After a currency conversion recommendation has been accepted or rejected, your customer will not receive a currency recommendation for your shop for 14 daysThis waiting time is reset when the customer deletes their cookiesLanguage recommendations appear in each new session.

9) Use of Social Media:Videos

9.1 Use of Vimeo Videos

Our website includes plugins from the Vimeo video portal from Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USAWhen you call up a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo serversVimeo transmits the content of the plugin directly to your browser and integrates it into the pageThrough this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged into VimeoThis information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored thereIf you are logged in to Vimeo, Vimeo can immediately assign your visit to our website to your Vimeo accountIf you interact with the plugins (such asPressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing operations described are carried out in accordance with Art6 para1 litf GDPR based on Vimeo's legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our websiteThe purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your related rights and setting options to protect your privacy can be found in Vimeo's data protection information:

The tracking tool Google Analytics from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated into videos from Vimeo that are integrated on our siteThis is Vimeo's own tracking, to which we have no access and which cannot be influenced by our sideGoogle Analytics uses so-called for tracking"Cookies", these are text files that are stored on your computer and enable analysis of your use of the websiteThe information generated by the cookie about your use of this website is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC servercome in the US.

This processing takes place in accordance with Art6 para1 litf GDPR based on Vimeo's legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.

As far as legally required, we have your consent to the processing of your data described above in accordance with Art6 para1 lita GDPR obtainedYou can revoke your consent at any time with effect for the futureTo exercise your revocation, deactivate this service in the"Cookie Consent Tool"provided on the website.

9.2 Data protection declaration for Pinterest On this website we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street San Francisco, CA 94103-490, USA ("Pinterest")When you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest serversThe plugin transmits log data to the Pinterest server in the USAThese log data may contain your IP address, the address of the websites you visit, which also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

Further information on the purpose, scope and further processing and use of the data by Pinterest as well as your rights and options for protecting your privacy can be found in Pinterest's data protection information:

9.3 POWR Pinterest Feed App This website uses the Powr app to display the Pinterest feed on this homepageThe detailed data protection guideline can be found at:

10) Online Marketing

There is no connection to online marketing services

11) web analytics services

There is no connection to web analysis services such as Google Analytics or Facebook

13) Tools and miscellaneous

13.2 Easy GDPR + CookieThis website uses the cookie consent tool"Easy GDPR + Cookie"to obtain effective user consent for cookies and cookie-based applications that require consent/or grant cookie-based applicationsThis data processing takes place in accordance with Art6 para1 litf GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our websiteAnother legal basis for the data processing described is Art6 para1 litc GDPRAs the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

13.3 Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")This function is primarily used to differentiate whether an input is made by a natural person or is improperly made by machine and automated processingThe service includes sending the IP address and, if necessary,further data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art6 para1 litf GDPR on the basis of our legitimate interest in determining individual responsibility on the Internet and avoiding abuse and spamWhen using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLCcome in the US.

Further information on Google reCAPTCHA and Google's data protection declaration can be viewed at:

As far as legally required, we have your consent to the processing of your data described above in accordance with Art6 para1 lita GDPR obtainedYou can revoke your consent at any time with effect for the futureIn order to exercise your revocation, please follow the option outlined above to make an objection.

14) rights of the data subject

14.1 The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we inform you below:

  • Right to information according to Art15 GDPR:In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of the processed personal data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period orthe criteria for determining the duration of storage, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect it from you, the existence of an automated Decision-making including profiling and, if necessary,Meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed about the guarantees in accordance with Art46 GDPR exist when your data is forwarded to third countries;
  • Right to correction according to Art16 GDPR:You have the right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored by us;
  • Right to deletion in accordance with Art17 GDPR:You have the right to have your personal data deleted if the requirements of Art17 para1 of the GDPRHowever, this right does not exist in particular if the processing is to exercise the right to freedom of expression and
  • Information is required to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art18 GDPR:You have the right to request that the processing of your personal data be restricted as long as the accuracy of your data, which you disputed, is checked, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data if You need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it has not yet been determined whether our legitimate reasons prevail;
  • Right to information in accordance with Art19 GDPR:If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing unless this proves to be impossible or involves a disproportionate effortYou have the right to be informed about these recipients.
  • Right to data portability in accordance with Art20 GDPR:You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
  • Right to revoke consent given in accordance with Art7 para3 GDPR:You have the right to revoke your consent to the processing of data at any time with effect for the futureIn the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consentWithdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;
  • Right to complain in accordance with Art77 GDPR:If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, of your place of work, irrespective of any other administrative or judicial remedy or the location of the alleged violation.





15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g.retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Art6 para1 lita GDPR, this data is stored until the person concerned revokes his consent.

Are there statutory retention periods for data that are used in the context of legal transactions orobligations similar to legal transactions on the basis of Art6 para1 litb GDPR are processed, this data is routinely deleted after the retention period has expired, provided that it is no longer required for contract fulfillment or contract initiation and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Art6 para1 litf GDPR, this data is stored until the person concerned exercises his right of objection in accordance with Art21 para1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art6 para1 litf GDPR, this data is stored until the person concerned exercises his right of objection in accordance with Art21 para2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

St.Margrethen, February 22nd, 201